In Blogs, deloitte

The Marketing Opportunity in Open Banking

March 17th, 2018 / Blogs, deloitte

There has been a lot of conversation – including on this blog – about the potential impact of Open Banking on everyone from energy suppliers to debt advisers to FinTech start-ups, to banks themselves.

One group often overlooked are marketers. But the potential for marketers in open banking is profound.
In today’s marketing industry, data is a golden commodity, as it allows advertisers to reach their intended audiences more accurately. Read more here.