Content hub ‘Business Breakthroughs’ champions UK small and medium sized business community
London, United Kingdom – March 19, 2018 – Spotcap and Guardian Labs have today launched the content hub ‘Business Breakthroughs,’ which puts UK small and medium sized business in the spotlight. The hub will be located on B2B, The Guardian’s new business-to-business section. The section focuses on people in business and covers a range of topics such as growing businesses, entrepreneurs, responsible leadership, technology and work life balance.
‘Business Breakthroughs’ will be live for the next three months and features success stories from a wide range of industry sectors. The videos and articles will address key questions business owners grapple with, such as:
- Engagement with social media influencers
- Managing legal and accounting costs
- Creation of new business lines
- Sourcing of capital to meet unexpected needs and quick growth
“At Spotcap we have a clear commitment to UK business owners,” said Niels Turfboer, managing director, Spotcap UK. “We are proud to stand alongside them and work with them to provide business loans that help move their businesses forward. ”
Zaynab Ahmed, senior marketing manager, Spotcap UK, continues: “Spotcap’s impact really stretches beyond this though. Customers mention again and again that they truly value the time we help them free up. It also means a lot to them to work with a finance company that is willing to listen to their story. We wanted these less talked about—but important— aspects of finance to come to life in the campaign.”
Claire Burke, editor, Guardian B2B, said: “Our ‘supported by’ Business Breakthroughs series will feature expertise from eminent entrepreneurs and explore evolving trends in business. We’ll profile some of Spotcap’s most innovative clients in our ‘paid for by’ series, from a music TV channel, expanding overseas to an eyewear company pioneering a bold social media approach.”
To view the ‘Business Breakthroughs’ site click, here: theguardian.com/business-to-business/series/business-breakthroughs
Spotcap prioritises investing in partnerships with companies and organisations that support the UK small and medium sized business community and will continue to do so moving forward.
Since its launch in the UK in November 2016, Spotcap has supported hundreds of businesses. To learn more visit: www.spotcap.co.uk.